It was the year 1995. In Noida, there was a lack of transparency in the pre-production work done by fashion designers and export houses. The final quality of the work was also less than impressive.
There wasn’t a dearth of design talent. But why wasn’t it translating into superlative designs? We were a bit surprised.
We researched, discussed and found that the industry does not have access to contemporary machines. This lack of exposure was possibly holding back the immensely talented artisans in Noida.